In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. Written at a time of great uncertainty and rapid change, and told through the fascinating stories of the most important innovations, matchups, events, and personalities over the last hundred years, Game On explores how sports media both affects and reflects our society. From the groundbreaking... Celý popis
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In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry. Written at a time of great uncertainty and rapid change, and told through the fascinating stories of the most important innovations, matchups, events, and personalities over the last hundred years, Game On explores how sports media both affects and reflects our society.
From the groundbreaking radio broadcast of the Jack Dempsey-Georges Carpentier boxing match in 1921 and the launch of Sports Illustrated magazine in 1954 to the birth of ESPN in 1979 and the unveiling of the NFL's yellow line in 1998, Game On details the most important events, platforms, and personalities in the evolution of the sports media industry. Early on, sports media had the
From the groundbreaking radio broadcast of the Jack Dempsey-Georges Carpentier boxing match in 1921 and the launch of Sports Illustrated magazine in 1954 to the birth of ESPN in 1979 and the unveiling of the NFL's yellow line in 1998, Game On details the most important events, platforms, and personalities in the evolution of the sports media industry. Early on, sports media had the
